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Cloud Cost Optimization: 15 Strategies to Reduce Your AWS/Azure Spend

Sacha Roussakis-NotterSacha Roussakis-Notter
14 min read
AWS
Terraform
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Cut your cloud costs by up to 40% with these proven optimization strategies. Covers reserved instances, right-sizing, and automated cost management.

The Cloud Cost Challenge

According to the 2025 Flexera State of the Cloud report, 84% of enterprises say managing cloud spend is their top cloud challenge. Most organisations waste 20-35% of their cloud budget on unused or underutilised resources.

The good news: organisations that implement systematic cost optimisation can reduce costs by 30-40% while maintaining or improving performance.

This guide covers 15 proven strategies across commitment-based savings, right-sizing, architecture optimisation, and governance—with a cost savings calculator to estimate your potential savings.

Quick Wins: Immediate Savings

Strategy 1: Identify and Eliminate Idle Resources

Potential savings: 5-15%

Idle resources are the low-hanging fruit of cloud cost optimisation. These include:

Resource TypeCommon WasteAction
Unattached EBS volumesOrphaned after instance terminationDelete or snapshot
Unused Elastic IPsReserved but unattachedRelease
Idle load balancersNo active targetsRemove
Stopped instancesRunning costs for attached storageTerminate or snapshot
Old snapshotsRetained beyond retention policyDelete
Unused RDS instancesDevelopment databases left runningStop or terminate

AWS Quick Check:

bash
1# Find unattached EBS volumes
2aws ec2 describe-volumes \
3 --filters Name=status,Values=available \
4 --query 'Volumes[*].[VolumeId,Size,CreateTime]'
5
6# Find unused Elastic IPs
7aws ec2 describe-addresses \
8 --query 'Addresses[?AssociationId==null].[PublicIp,AllocationId]'

Strategy 2: Right-Size Over-Provisioned Instances

Potential savings: 10-25%

Most cloud instances are provisioned for peak load but run at 10-30% utilisation. Right-sizing matches instance size to actual workload needs.

flowchart

Current m5.2xlarge

Analyse Usage

Right-sized m5.large

Savings 210 dollars per month

Ctrl+scroll to zoom • Drag to pan51%

How to identify right-sizing opportunities:

ToolProviderWhat It Does
Compute OptimizerAWSAnalyses CPU, memory, network; recommends sizes
Trusted AdvisorAWSIdentifies underutilised instances
Azure AdvisorAzureResizing recommendations
Cost ManagementAzureUsage analysis and recommendations
Cloud RecommenderGCPVM sizing suggestions

Best practice: Review and right-size quarterly, not just once. Workloads change over time.

Strategy 3: Schedule Non-Production Resources

Potential savings: 40-70% on non-prod

Development, testing, and staging environments often run 24/7 but are only used during business hours.

EnvironmentTypical UsagePotential Savings
Development10 hours/day, 5 days/week~70%
Testing8 hours/day, 5 days/week~76%
Staging24/7 with bursts~30-50%

Implementation options:

  • AWS Instance Scheduler: Automated start/stop based on tags
  • Azure Automation: Runbooks for scheduled scaling
  • Custom Lambda/Functions: Tag-based scheduling
  • Kubernetes: Scale down non-prod namespaces after hours

Commitment-Based Savings

Strategy 4: Reserved Instances (RIs)

Potential savings: 30-72%

Reserved Instances provide significant discounts in exchange for 1-3 year commitments.

RI TypeFlexibilitySavingsBest For
Standard RILow (fixed instance)Up to 72%Stable, predictable workloads
Convertible RIMedium (can change family)Up to 66%Evolving workloads
Regional RIMedium (any AZ in region)Up to 72%Multi-AZ deployments

Best practices:

  • Start with 50-60% baseline coverage, increase gradually
  • Use Convertible RIs for workloads that may change
  • Monitor utilisation—aim for >95%
  • Prefer 1-year terms for flexibility (technology changes rapidly)

Strategy 5: Savings Plans

Potential savings: Up to 72%

Savings Plans offer similar discounts to RIs but with more flexibility—you commit to a dollar-per-hour spend, not specific instances.

Plan TypeCoverageSavingsFlexibility
Compute Savings PlanEC2, Lambda, FargateUp to 66%Highest (any instance family, region)
EC2 Instance Savings PlanEC2 onlyUp to 72%Medium (specific family, any size)
SageMaker Savings PlanML workloadsUp to 64%ML-specific

When to choose Savings Plans over RIs:

  • Multi-region deployments
  • Mixed instance families
  • Plans to adopt containers (Fargate) or serverless (Lambda)
  • Uncertainty about future instance types

Strategy 6: Spot Instances

Potential savings: 50-90%

Spot Instances use spare AWS capacity at steep discounts, but can be interrupted with 2 minutes' notice.

Workload TypeSpot SuitabilityTypical Savings
Batch processingExcellent70-90%
CI/CD pipelinesExcellent70-90%
Data analyticsGood60-80%
Dev/test environmentsGood60-80%
Stateless web appsGood (with proper architecture)50-70%
DatabasesPoorNot recommended

Implementation patterns:

flowchart

Yes

No

< 6 hours

6+ hours

Yes

No

Workload

Interruption tolerant?

Duration?

On-Demand or RI

Spot Instances

Checkpointing possible?

Spot + On-Demand mix

Ctrl+scroll to zoom • Drag to pan30%

Architecture Optimisation

Strategy 7: Optimise Storage Tiers

Potential savings: 50-80% on storage

Most organisations store data in expensive tiers longer than necessary.

Storage ClassUse CaseCost (per GB/month)
S3 StandardFrequently accessed$0.023
S3 Intelligent-TieringUnknown access patterns$0.0025-0.023
S3 Standard-IAInfrequent access$0.0125
S3 Glacier InstantArchive, instant retrieval$0.004
S3 Glacier Deep ArchiveLong-term archive$0.00099

Implement lifecycle policies:

json
1{
2 "Rules": [
3 {
4 "ID": "Move to IA after 30 days",
5 "Status": "Enabled",
6 "Transitions": [
7 {
8 "Days": 30,
9 "StorageClass": "STANDARD_IA"
10 },
11 {
12 "Days": 90,
13 "StorageClass": "GLACIER"
14 },
15 {
16 "Days": 365,
17 "StorageClass": "DEEP_ARCHIVE"
18 }
19 ]
20 }
21 ]
22}

Strategy 8: Optimise Data Transfer

Potential savings: 20-40% on data transfer

Data transfer costs often surprise organisations. Key strategies:

StrategySavingsImplementation
VPC endpointsAvoid NAT Gateway chargesGateway endpoints for S3, DynamoDB
CloudFrontReduce origin fetchesCache static content at edge
Regional architectureMinimise cross-region transferKeep services in same region
CompressionReduce bytes transferredGzip/Brotli for API responses
Direct ConnectPredictable, lower costsFor high-volume hybrid connections

Strategy 9: Use Serverless for Variable Workloads

Potential savings: 30-60%

Serverless computing (Lambda, Fargate) eliminates idle capacity costs—you pay only for actual execution.

Workload PatternTraditionalServerlessSavings
Spiky traffic (10x peaks)Provision for peakPay per request40-60%
Low trafficMinimum instancesPer-invocation50-80%
Batch jobs (occasional)Always-on instancesOn-demand60-80%

Good candidates for serverless:

  • API backends with variable traffic
  • Event-driven processing
  • Scheduled tasks (cron jobs)
  • File processing workflows
  • Webhook handlers

Strategy 10: Containerisation and Bin Packing

Potential savings: 20-40%

Containers enable better resource utilisation through bin packing—fitting multiple workloads onto shared infrastructure.

ApproachResource UtilisationComplexity
One app per VM15-30%Low
Containers on EC250-70%Medium
Fargate70-85%Low-Medium
Kubernetes60-80%High

Cost Governance

Strategy 11: Implement Tagging Strategy

Impact: Enables all other strategies

Without proper tagging, you can't attribute costs or identify optimisation opportunities.

TagPurposeExample Values
EnvironmentIdentify non-prod for schedulingdev, staging, prod
ProjectCost allocationproject-alpha, marketing-site
OwnerAccountabilityteam-platform, john.smith
CostCenterFinance allocationCC-1234
AutoShutdownScheduling flagtrue, false

Enforce tagging with policies:

json
1{
2 "Version": "2012-10-17",
3 "Statement": [
4 {
5 "Sid": "RequireTags",
6 "Effect": "Deny",
7 "Action": "ec2:RunInstances",
8 "Resource": "*",
9 "Condition": {
10 "Null": {
11 "aws:RequestTag/Environment": "true",
12 "aws:RequestTag/Owner": "true"
13 }
14 }
15 }
16 ]
17}

Strategy 12: Set Up Budgets and Alerts

Impact: Prevent cost surprises

Alert TypeThresholdAction
Budget alert50%, 80%, 100% of monthly budgetEmail notification
Anomaly detection10%+ deviation from baselineSlack/PagerDuty
Forecast alertPredicted overageWeekly review trigger

AWS Budget example:

yaml
1Budget:
2 BudgetName: monthly-infrastructure
3 BudgetLimit:
4 Amount: 10000
5 Unit: USD
6 BudgetType: COST
7 TimeUnit: MONTHLY
8 NotificationsWithSubscribers:
9 - Notification:
10 NotificationType: ACTUAL
11 ComparisonOperator: GREATER_THAN
12 Threshold: 80
13 Subscribers:
14 - SubscriptionType: EMAIL
15 Address: finance@company.com

Strategy 13: Regular Cost Reviews

Impact: 10-20% ongoing savings

Review TypeFrequencyParticipantsFocus Areas
WeeklyWeeklyEngineeringAnomalies, quick wins
MonthlyMonthlyEng + FinanceTrends, optimisation projects
QuarterlyQuarterlyLeadershipRI/SP renewals, architecture

Strategy 14: Use Cost Optimisation Tools

ToolProviderKey Features
Cost ExplorerAWSVisualisation, forecasting
Trusted AdvisorAWSRecommendations
Compute OptimizerAWSRight-sizing suggestions
Cost ManagementAzureAnalysis, budgets
Azure AdvisorAzureRecommendations
Cloud BillingGCPAnalysis, budgets
KubecostKubernetesContainer cost allocation
InfracostTerraformEstimate costs before deploy

Strategy 15: Modernise Legacy Architectures

Potential savings: 30-50%

Legacy lift-and-shift migrations often miss cloud-native optimisation opportunities.

Legacy PatternCloud-Native AlternativeSavings
Always-on VMsAuto-scaling groups30-50%
Manual provisioningInfrastructure as Code10-20% (time)
Monolithic databasesRight-sized RDS + read replicas20-40%
Large EC2 instancesContainers/serverless30-60%
Manual backupsAutomated lifecycle policies20-30%

Cost Savings Calculator

Use this framework to estimate your potential savings:

Step 1: Calculate Current Spend by Category

CategoryMonthly Spend% of Total
Compute (EC2, VMs)$%
Database (RDS, SQL)$%
Storage (S3, Blob)$%
Data transfer$%
Other services$%
Total$100%

Step 2: Estimate Savings by Strategy

StrategyApplicable SpendSavings %Estimated Savings
Idle resource cleanup$5-15%$
Right-sizing$10-25%$
Scheduling non-prod$40-70%$
Reserved Instances$30-72%$
Spot Instances$50-90%$
Storage tiering$50-80%$
Total Potential Savings$

Example: Mid-Size Company ($50,000/month)

StrategySpendSavingsMonthly Savings
Idle cleanup$50,00010%$5,000
Right-sizing$30,000 (compute)20%$6,000
Non-prod scheduling$15,00050%$7,500
Reserved Instances$20,000 (steady state)40%$8,000
Storage tiering$8,00030%$2,400
Total$28,900 (58%)

Optimisation Checklist

Immediate (Week 1)

  • Identify and delete idle resources
  • Review and delete unused snapshots
  • Release unattached Elastic IPs
  • Set up cost alerts and budgets

Short-Term (Month 1)

  • Implement resource tagging strategy
  • Right-size 20% of over-provisioned instances
  • Schedule non-production environments
  • Review and optimise storage tiers

Medium-Term (Quarter 1)

  • Evaluate Reserved Instances or Savings Plans
  • Implement Spot Instances for suitable workloads
  • Set up regular cost review cadence
  • Optimise data transfer patterns

Ongoing

  • Monthly cost reviews
  • Quarterly right-sizing reviews
  • Annual RI/SP renewal evaluation
  • Continuous anomaly monitoring

About Buun Group

At Buun Group, we help organisations optimise their cloud spend without sacrificing performance or reliability. Our approach:

  • Assessment: Comprehensive analysis of your current spend and waste
  • Quick wins: Immediate savings from idle resources and right-sizing
  • Long-term optimisation: RI/SP strategy, architecture modernisation
  • Governance: Tagging, budgets, and ongoing review processes

We've helped businesses reduce cloud costs by 25-45% while improving their infrastructure reliability. The key is systematic, ongoing optimisation—not one-time cleanup.

Ready to optimise your cloud costs?

Topics

cloud cost optimizationcloud consulting servicesAWS consultingreserved instancessavings plansright-sizingFinOpsAWS cost reduction

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